Case study format preview
Format preview. This page shows how every case study is laid out. It contains no client data, and no figure on it is real.
Where the work began.
- Client name (published only with permission)
- Industry
- Start to finish, with dates
- October 5, 2026
One or two sentences on the business, its market and the situation when work began. Every study opens with the facts before the claims.
Before
- The starting condition, stated plainly
- What was measured before any change
After
- The end condition, stated plainly
- What was measured after, over the same period
What changed, in numbers.
Only figures the client agreed to share, each with its source.
No figure published
Organic visibility
No figure published
Qualified organic leads
No figure published
Non-brand clicks
The work
The problem
What was wrong, how it was found, and why it mattered to the business.
The insight
The strategic observation that shaped the plan.
What was done
The changes, in the order they were made, with dates.
What happened
What changed afterwards, over which period, and what else could have contributed.
Lessons
What the team would do the same, and what differently.
The data behind it.
Exported report, before and after
What the report showed and over which dates. Exact figures appear only if the client agreed to share them.
Crawl comparison
What changed in the site, template by template, and how it was verified after release.
Assess your opportunity
A Private Growth Review applies the same method to your site, and tells you plainly what we would look at first.