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Pricing · structured

Pay for the work you need.

Every service is priced on its own, based on the scope of the work. You see how each one is priced and what affects the cost, and you get the full scope and price in writing before anything starts.

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How pricing works

  • 01

    Priced per service

    Each service has its own price. You pay for what you use, never a bundle you did not ask for.

  • 02

    Agreed before work starts

    Scope, deliverables and price are confirmed in writing before anything begins.

  • 03

    No hidden extras

    What is and isn’t included is spelled out, and anything new is agreed first.

  • 04

    Ad spend is separate

    For PPC, your ad budget is paid directly to Google or Meta, not through us.

01Engagement models

Four ways to work together.

Engagements are scoped once the opportunity is understood, and agreed in writing before work starts. No package prices, because a number without scope would be a guess.

  1. 01

    Strategic Advisory

    Senior specialist direction for teams that build in-house.

    Audits, roadmaps, specifications and expert review. Your team implements; the specialists decide what matters, in what order, and check the result.

    FitBest when you have developers and writers and need clear priorities.

  2. 02

    Growth Partnership

    Ongoing, coordinated work across the specialties.

    Strategy, execution, measurement and optimization every month, with the right specialists on one plan and one report.

    FitBest when you want growth run for you, over the long term.

  3. 03

    Performance Engagement

    A defined piece of work around a measurable objective.

    A migration, a relaunch, a recovery or a campaign build, with milestones and an agreed way to measure it. No outcome is guaranteed; the objective and the evidence are agreed up front.

    FitBest when there is a clear moment and a clear target.

  4. 04

    Enterprise / Custom

    Multi-market, multi-team programs.

    Governance, release safeguards, international structure and reporting built around how a larger organization actually works.

    FitBest for large sites, several markets or several stakeholders.

02Scope builder

Shape your requirement

Four quick answers. You will not get a made-up number: you will get what your scope depends on, and a direct way to discuss it.

01 / 05 · Which service?

03Service by service

How each service is priced

Billing model, what moves the price, what is included and what is not.

01 / 05

SEO

About SEO →

Billing model

One-off projects (audits, migrations) are priced per project; ongoing SEO is priced per month.

What affects the price

  • Size and complexity of the site
  • How competitive your searches are
  • How much of the work is done for you versus specified for your team

Included

  • Evidence-backed findings, prioritized by business impact
  • A roadmap with owners and order of work
  • Shipped changes, each one dated and documented

Not included

  • Guaranteed rankings or traffic
  • Bought links or link schemes
  • Tool exports presented as an audit

02 / 05

Web development

About Web →

Billing model

Priced per project, based on the pages, features and content the site needs.

What affects the price

  • Number and type of pages
  • Features such as ecommerce, forms or integrations
  • Whether content and copy are included

Included

  • A responsive website or landing page, built to the agreed scope
  • Page structure and URLs planned for search
  • Launch checklist covering redirects, forms and tracking

Not included

  • Invented client portfolios
  • Stock templates passed off as custom work
  • Launches without redirect and indexing checks

03 / 05

Social media management

About Social →

Billing model

Priced per month, based on channels, posting frequency and creative.

What affects the price

  • Number of channels
  • How often you post
  • How much creative is needed
  • Whether engagement is included

Included

  • A social media strategy
  • A content plan and calendar
  • Published posts to the agreed schedule

Not included

  • Bought followers or engagement
  • Guaranteed reach or follower growth

04 / 05

PPC and paid advertising

About PPC →

Billing model

A setup fee for new campaigns and a monthly management fee. Ad spend is paid directly to the platform.

What affects the price

  • Number of platforms and campaigns
  • Account size and complexity
  • Whether landing pages or tracking need building

Included

  • Campaign structure and setup
  • Conversion tracking checked end to end
  • Ongoing optimization

Not included

  • Guaranteed ROAS, lead volume or cost per lead
  • Ad spend (paid directly to the platform)

Paid to SEO Ads Hub

Management fee

A setup fee for new campaigns and a monthly fee for the specialist work: tracking, optimization and reporting.

Paid to Google or Meta

Ad spend

Your advertising budget goes directly to the platform. It never passes through us.

05 / 05

Content writing

About Content →

Billing model

Priced per piece or as a monthly content plan.

What affects the price

  • Type and length of content
  • Research and subject-matter depth
  • Volume per month

Included

  • Written content to the agreed brief
  • On-page structure and internal link suggestions
  • Revisions as agreed in scope

Not included

  • Content published purely to increase article count
  • Unreviewed AI-generated filler

Need more than one service?

Each service is still priced separately, and you receive one written scope that shows which specialist does what. Start with one and add others only when they are useful.

Get a scope and price for your project

A short application, so the first reply is specific to your business, and we can tell you honestly whether we are the right team.