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Service 03 of 05 · Social

Social media, planned and run consistently

An experienced social media specialist plans what to post, coordinates the creative, publishes on schedule, looks after engagement and reports on what actually worked.

Concrete stairs rising beneath a bridge
Fig. 01Social, in the field.
Rendered still: a layered network of nodes, the social form
Fig. 02Social, as a form.

01What it covers

What the Social specialist handles

Strategy, content planning, publishing, engagement and reporting for your social channels.

Plan

  • Social media strategy
  • Content planning

Run

  • Publishing
  • Social media management
  • Creative coordination
  • Engagement

Measure

  • Analytics and reporting
Macro render of the social network form
Fig. 03Social: the form in detail.

02When you need it

The problems it solves

  • Posting without a plan

    Content goes out when someone has time, with no link to what the business is trying to achieve.

  • Inconsistent presence

    Channels that go quiet for weeks, then post in bursts.

  • No time to manage it

    The team knows social matters but cannot run it alongside everything else.

  • No idea what works

    Numbers are available but nobody turns them into decisions.

Who it is for

  • Businesses without the time to run social in-house
  • Brands that need a consistent publishing rhythm
  • Teams that want a plan tied to business goals

03What happens

How a project runs

  1. 01

    Strategy

    Audience, goals, channels and what the business wants social to do.

  2. 02

    Plan

    A content plan with themes, formats and a publishing rhythm.

  3. 03

    Create and publish

    Creative coordinated, posts scheduled and published.

  4. 04

    Engage

    Comments and messages looked after as agreed.

  5. 05

    Report

    What performed, what did not and what changes next.

04Scope

What you receive, and what you do not

Deliverables

  • A social media strategy
  • A content plan and calendar
  • Published posts to the agreed schedule
  • Regular performance reporting

Not included

  • Bought followers or engagement
  • Guaranteed reach or follower growth

05Pricing

How Social is priced

Priced per month, based on channels, posting frequency and creative.

What affects the price

  • Number of channels
  • How often you post
  • How much creative is needed
  • Whether engagement is included

06Keep going

Related services

Commonly paired

  • Social + Content

    One set of ideas, written once, used across channels.

Questions about Social

Talk through your Social scope

A short application, so the first reply is specific to your business, and we can tell you honestly whether we are the right team.