Organic traffic dropped? A step-by-step way to find the cause
A calm, step-by-step method for diagnosing an organic traffic drop: confirm it, find its shape, segment it in Search Console and match the pattern to a cause.
Guides written to be used.
Practical, specific and evidence-led. Each guide links to the service it supports, and each service links back to the guides behind it.
All guides
8 guides shown
Faceted navigation SEO: which filter pages should Google index?
How to decide which ecommerce filter pages should be indexed, which to keep out of crawling, and how to implement each choice without wasting crawl budget.
Google's AI Overviews and AI Mode: what site owners can actually control
How Google's AI Overviews and AI Mode use your content, the controls and reports Search Console gives you, and which AI search tactics Google says to ignore.
How local rankings work: relevance, distance and prominence explained
Google ranks local results on relevance, distance and prominence. What each factor means, which parts you can influence, and what to stop doing.
Keyword cannibalization: how to tell when it's a real problem, and how to fix it
Keyword cannibalization isn't a penalty, and not always a problem. How to tell when your pages really compete, diagnose it in Search Console and fix it.
Search Console's Page indexing report: what each status means and what to do
What each status in Search Console's Page indexing report means, which ones need action, and how to fix the issues that keep important pages out of Google.
How to prioritize SEO work: a practical framework for deciding what to fix first
A practical framework for prioritizing SEO work by business value, impact, confidence and effort, so your team fixes what matters first, not what's easiest.
Website migration SEO checklist: redesign or replatform without losing traffic
A step-by-step SEO checklist for website migrations: benchmark, URL mapping, redirects, staging checks, launch day and monitoring, based on Google's guidance.
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