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Service 02 of 05 · Web

Websites built to be found, fast and easy to act on

Business websites, landing pages and ecommerce sites built by an experienced web developer, with performance, search and conversion planned in from the first template rather than fixed after launch.

Faceted white building facade against pale sky
Fig. 01Web, in the field.
Rendered still: two nested frames joined at the corners, the web form
Fig. 02Web, as a form.

01What it covers

What the Web specialist handles

Business websites, landing pages and ecommerce sites: responsive, fast and built for search.

Websites

  • Business websites
  • Landing pages
  • Ecommerce websites
  • Custom development

Build quality

  • Responsive development
  • Performance-focused development
  • SEO-friendly architecture

Conversion

  • Conversion-focused pages
  • Clear forms and calls to action
Macro render of the web form, rust inner frame
Fig. 03Web: the form in detail.

02When you need it

The problems it solves

  • A site that no longer represents the business

    Outdated, hard to update, or built around what the business sold years ago.

  • Slow pages on phones

    Heavy themes and scripts that make visitors wait and cost search visibility.

  • Traffic that does not turn into enquiries

    Pages without a clear next step, forms that ask too much, calls to action nobody sees.

  • Campaigns without a proper landing page

    Paid traffic sent to a homepage that was never designed to convert it.

Who it is for

  • Businesses that need a new website or a rebuild
  • Campaigns that need focused landing pages
  • Stores that need an ecommerce site
  • Sites that are slow, fragile or hard to update

03What happens

How a project runs

  1. 01

    Requirements

    What the site must do for the business, who it is for and what it needs to include.

  2. 02

    Structure

    Pages, navigation and URL structure, planned with search in mind.

  3. 03

    Design and build

    Responsive templates built for speed, accessibility and clear actions.

  4. 04

    Launch checks

    Redirects, indexing, forms, tracking and performance checked before go-live.

  5. 05

    Measure

    Watch how visitors use the site and improve what holds them back.

04Scope

What you receive, and what you do not

Deliverables

  • A responsive website or landing page, built to the agreed scope
  • Page structure and URLs planned for search
  • Launch checklist covering redirects, forms and tracking
  • Handover of what was built and how to update it

Not included

  • Invented client portfolios
  • Stock templates passed off as custom work
  • Launches without redirect and indexing checks

05Pricing

How Web is priced

Priced per project, based on the pages, features and content the site needs.

What affects the price

  • Number and type of pages
  • Features such as ecommerce, forms or integrations
  • Whether content and copy are included

06Keep going

Related services

  • SEO

    Architecture, speed and templates that search engines can crawl and understand.

  • PPC and paid advertising

    Landing pages built for the campaign, with tracking in place before ads run.

  • Content writing

    Pages launched with finished, purposeful copy instead of placeholders.

Commonly paired

  • SEO + Web

    A site built with search architecture from the first template.

  • PPC + Landing page

    Campaigns sent to a page built and tracked for them.

  • SEO + Web + Content

    A new site launched with its structure, speed and copy planned together.

Questions about Web

Talk through your Web scope

A short application, so the first reply is specific to your business, and we can tell you honestly whether we are the right team.