Paid campaigns that are tracked, tested and accountable
An experienced paid advertising specialist sets up and manages Google Ads and Meta Ads campaigns, makes sure conversions are tracked correctly and optimizes spend against the goals you agree.
What the PPC specialist handles
Google Ads and Meta Ads campaigns: setup, tracking, optimization and honest reporting.
Platforms
- Google Ads
- Meta Ads
Build
- Campaign setup
- Audience targeting
- Ad creation and coordination
- Landing-page coordination
Run
- Conversion tracking
- Campaign optimization
- Reporting
The problems it solves
Spend without clear returns
Budget goes out every month and nobody can say which campaigns produce enquiries.
Broken or missing tracking
Conversions are not recorded, or recorded twice, so every decision rests on bad data.
Ads sent to the wrong page
Clicks land on pages that were never built for the campaign.
Campaigns left on autopilot
Set up once and not optimized since.
- Businesses that want leads or sales from paid search and social
- Accounts that need an audit and clean-up
- Launches that need traffic from day one
How a project runs
Goals and tracking
Agree what counts as a result, then make sure it is tracked correctly.
Build
Campaign structure, audiences, ads and landing pages.
Launch
Go live with budgets and checks in place.
Optimize
Search terms, audiences, bids and ads refined against the goal.
Report
Spend, results and next changes explained in plain language.
What you receive, and what you do not
Deliverables
- Campaign structure and setup
- Conversion tracking checked end to end
- Ongoing optimization
- Regular reporting on spend and results
Not included
- Guaranteed ROAS, lead volume or cost per lead
- Ad spend (paid directly to the platform)
How PPC is priced
A setup fee for new campaigns and a monthly management fee. Ad spend is paid directly to the platform.
What affects the price
- Number of platforms and campaigns
- Account size and complexity
- Whether landing pages or tracking need building
Management fee
The specialist work: setup, tracking, optimization and reporting.
Ad spend
Your advertising budget, paid directly to the platform.
Related services, guides and pairings
Related services
- Web development
Landing pages built for the campaign, with tracking tested before launch.
- Content writing
Ad copy and landing-page copy that say the same thing.
Commonly paired
PPC + Landing page
Campaigns sent to a page built and tracked for them.
Questions about PPC
Talk through your PPC scope
A short application, so the first reply is specific to your business, and we can tell you honestly whether we are the right team.