Organic traffic dropped? A step-by-step way to find the cause
A calm, step-by-step method for diagnosing an organic traffic drop: confirm it, find its shape, segment it in Search Console and match the pattern to a cause.
One team.Five specialties.One plan for growth.
SEO Ads Hub brings specialist SEO, web development, social media, paid advertising and content together when the work benefits from more than one discipline.
Traffic is a metric. Demand is the asset.
Visibility is where the work starts, not where it ends. Five specialties (search, web, social, paid and content) work on what those channels turn into: enquiries you can trace, from the first query to the first conversation.
Five specialties.
One coordinated team.
You do not need to buy everything. Hire one specialist, combine several, start small and expand later. When a project needs more than one skill, they plan and work on it together.
Technical SEO, on-page, content strategy, local and ecommerce SEO, audits and migrations.
Organic traffic that is not growing
The right pages do not rank for the searches your customers make, or they rank and nobody clicks.
Pages Google does not index
Crawling, rendering, canonical or duplication problems keep important pages out of search.
- Foundations: Technical SEO, On-page SEO, Internal linking, Search intent and site structure
- Growth: SEO content strategy, Authority building, AI search visibility
- Specialist: Local SEO, Ecommerce SEO, Enterprise SEO, International SEO, Website migrations
- Engagements: SEO audits, SEO strategy and consulting, Monthly SEO management
- Evidence-backed findings, prioritized by business impact
- A roadmap with owners and order of work
- Shipped changes, each one dated and documented
SEO decides what to write and how pages are structured; content makes it worth reading.
Sites built with crawlable architecture, speed and clean templates from the start.
Business websites, landing pages and ecommerce sites: responsive, fast and built for search. Open Web service page
Strategy, content planning, publishing, engagement and reporting for your social channels. Open Social service page
Google Ads and Meta Ads campaigns: setup, tracking, optimization and honest reporting. Open PPC service page
SEO articles, website and landing-page copy, product descriptions and content strategy. Open Content service page
Looking for a specific SEO service, such as technical SEO, local SEO or an SEO audit? See all services.
What are you trying to improve?
Pick the closest match. You will get a suggested starting point, what it is often paired with, and the next step.
Choose the closest match on the left. We will suggest where to start, what it is often paired with, and the next step.
Each specialty has a shape.
Photographed in the studio and in the field: the forms we use to think about the work, beside the structures and terrain they echo.
Fig. 01SEO. Search demand, mapped from above. Fig. 02SEO. A lens and the signal it follows. 
Fig. 03Web. Structure, faceted and fast. 
Fig. 04Web. Two frames, one perspective. 
Fig. 05Social. The path between people. 
Fig. 06Social. A network in layers. 
Fig. 07PPC. Direction, accelerating. 
Fig. 08PPC. Chevrons that climb. 
Fig. 09Content. Pages, one on another. 
Fig. 10Content. The headline bar. 
Fig. 11One axis through all five.
From a search to an enquiry, and back around
Five specialties cover one path. Each stage hands the visitor to the next.
Search: Someone searches for what you do.
If your pages are not in the results, or not the answer people expect, the journey never starts.
SEO →Website: They arrive on your site.
Slow, confusing or unfinished pages lose the visit you worked to earn, on every device.
Web development →Content: They work out whether you can help.
Specific, honest pages answer the question they came with, and tell them what happens next.
Content writing →Social: They see how you show up over time.
A consistent presence makes you recognizable before anyone is ready to enquire.
Social media management →Paid: You reach people who are ready to act, or who looked and left.
Google Ads and Meta Ads, tracked end to end, put the right message in front of the right audience.
PPC →Enquiry: They get in touch.
The result of the other five, measured against the goal you agreed, then fed back into the plan.
Start a conversation →
A requirement goes in. A cycle keeps running.
Six steps, the same for every project. After optimization the work feeds back into measurement.
Your requirement
You tell us what the business needs: more traffic, a website, leads from ads, social or content.
The right specialists
The specialist for that field takes it on, and others join only when the project needs them.
Strategy
A plan tied to your goals, with scope and price agreed before work starts.
Execution
The specialists do the work, coordinated as one project.
Measurement
Results are checked against the goals you agreed, not vanity numbers.
Optimization
What works gets more attention; what does not gets changed.
Trust, built from how the work runs
No borrowed logos and no invented numbers. Six working rules you can hold the team to.
Process
Every project runs the same sequence: requirement, specialists, strategy, execution, measurement, optimization.
Clear scope
Scope, deliverables and price are written down and agreed before any work begins.
Transparent pricing
Each service is priced on its own. You pay for what you use, never a bundle you did not ask for.
Evidence
Every recommendation arrives with the observation behind it, why it matters and how it will be verified.
Direct communication
You deal with the specialists doing the work, in plain language, with updates you can act on.
Specialist responsibility
Each field has someone experienced in it who answers for it. Nothing is passed around a general team.
Built for businesses where growth matters.
Founder-led brands, online stores, multi-location and professional firms, and teams at a turning point.
- Local and service businesses
- Online stores
- Businesses that need a new website
- Businesses ready to advertise online
- Brands that need social media handled
- Teams that need content written
- Businesses planning a redesign or migration
- Sites whose organic traffic has declined
The work suits businesses that already have ambition, infrastructure and commercial intent. Not every business is a fit, and if yours is not, the team will say so in the first reply rather than sell you something that will not help.
Data, to insight, to decision, to execution, to measurement.
How the instruments connect. Every step feeds the next, and the last one feeds the first.
Data
Collected from the sources that record what actually happened.
- Google Search Console
- Google Analytics
- Crawl data
- Server logs
- Core Web Vitals field data
- Google Ads and Meta Ads accounts
Insight
Patterns that explain why: what is indexed, what is found, what converts.
- Indexation vs intent
- Query and landing-page mapping
- Rendering and template diagnosis
- Conversion paths
Decision
Each insight becomes a ranked decision: impact, effort, confidence.
- Business-value ranking
- Impact, effort, confidence
- What not to do
Execution
The specialist for each field does the work, or specifies it exactly.
- Technical fixes
- Pages and content
- Campaign and tracking setup
- Developer-ready tickets
Measurement
Every change dated, checked and fed back into the plan.
- Search Console change checks
- Verified conversion tracking
- Plain-language reporting
Pay for the work you need.
Each service is priced on its own and agreed in writing before work starts. Answer four questions to see what shapes your scope.
Every recommendation comes with its evidence.
Findings are written as a dossier: what was seen, the proof, why it matters, what to do, how urgent, how big and how it will be checked.
Filtered category URLs compete with the categories they filter
Filtered category URLs (color, size, sort) are crawlable and indexable, and each one canonicalizes to itself.
Practical guides, written to be used
Technical SEO, ecommerce SEO, local search and AI search, with the reasoning shown.
Faceted navigation SEO: which filter pages should Google index?
How to decide which ecommerce filter pages should be indexed, which to keep out of crawling, and how to implement each choice without wasting crawl budget.
Google's AI Overviews and AI Mode: what site owners can actually control
How Google's AI Overviews and AI Mode use your content, the controls and reports Search Console gives you, and which AI search tactics Google says to ignore.
How local rankings work: relevance, distance and prominence explained
Google ranks local results on relevance, distance and prominence. What each factor means, which parts you can influence, and what to stop doing.
Questions, answered plainly
Not in the traditional sense. There is no large in-house staff or office structure: the work is done by a team of experienced specialists who work together. That keeps overheads down and means you deal with the people doing the work.
Yes. Most clients need one thing first, such as SEO, a website or ad campaigns. Other services are there if and when they are useful, never as a required bundle.
Yes. When a project needs several skills, for example a new website with SEO and content, the relevant specialists work on it together and the work is coordinated as one project.
Each service is priced separately, based on its scope. You agree the scope and price before any work begins. See pricing for how each service is priced.
Ongoing services such as SEO management, social media management and PPC management run monthly. Websites, audits and one-off content are priced as projects.
No, and you should be wary of anyone who does. Rankings, leads and ad performance depend on search engines, platforms, competitors and your market. What you get is careful work, clear reasoning and honest reporting on what it achieved.
Tell us what needs improving.
Describe the business and what you want to change. The right specialists review it before replying, so the first answer is specific to you. We normally reply within two working days.